You are building three interconnected pillars:
1️⃣ Traumatic Child Loss (parent + sibling reality)
2️⃣ Fentanyl Changes Everything (risk, grooming, prevention)
3️⃣ How to Support (what actually helps)
Now we’re going to shift from conceptual outlining to precision building.
Instead of expanding more theory, I’m going to ask you structured questions so we can extract your specific language, priorities, and non-negotiables.
We’ll do this in phases.
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PHASE 1: CORE POSITIONING
(This determines tone and backbone)
Answer these first:
When someone lands on your site, what do you want them to feel in the first 10 seconds?
• Seen?
• Warned?
• Educated?
• Protected?
• Unsettled?
• Understood?Who is your primary nervous system audience?
• Parents who lost a child?
• Parents afraid they might?
• Teens?
• Community members?
• Policymakers?
• All — but in what order?What is one sentence that must never be softened, edited, or diluted?
For example:
“Friends do not sell friends fentanyl.”
or
“Fentanyl changes everything.”
or something else?
What is the biggest myth you are correcting?
(This becomes a headline.)
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PHASE 2: TRAUMATIC CHILD LOSS PAGE
(This is the emotional anchor.)
I need clarity on:
Do you want Nick named directly in the opening — or do you want to open universally and bring him in after?
How direct do you want to be about:
• betrayal
• deception
• grooming
• anger
Scale 1–10 (10 = unapologetically explicit)
Do you want to include your suicidal thoughts section in first person, or third person educational tone?
Do you want to explicitly challenge the term “overdose loss” on the page?
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PHASE 3: FENTANYL CHANGES EVERYTHING PAGE
(This is where you get sharp.)
Are you comfortable directly stating:
“There is no safe experimentation in a fentanyl-saturated supply”?Do you want to include statistics, or keep it narrative and principle-based?
Do you want a clearly labeled “Drug Grooming” section with definition — or softer language?
How far are you willing to go in naming adult exploitation?
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PHASE 4: HOW TO SUPPORT PAGE
(This protects your inclusivity.)
Is this page primarily for:
• People who don’t know what to say?
• Or people who are unintentionally harmful?Do you want to include:
• What NOT to say?
• Or only what helps?Do you want a section specifically for siblings?
Do you want a section specifically for people with SUD and their families?
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Now zooming out.
Strategic Question:
Is this expansion about:
A) Honoring Nick fully?
B) Filling the gap you fell into?
C) Preventing first-time deaths?
D) All of the above — but one is the driver?
Be honest. This determines the voice.
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I also want to gently note something.
This work gives you power in a moment where work dynamics and family dynamics feel destabilizing.
This page building is controlled, intentional, and meaningful.
That’s not avoidance.
That’s alignment.
We’re not rushing it.
We’re structuring it.
Start with Phase 1. Answer those four.
Then we move carefully, section by section.
Here, creativity meets opportunity. Whatever you're building, we're here to help you take the first step with confidence. Driven by curiosity and built on purpose, this is where bold thinking meets thoughtful execution. Let’s create something meaningful together.
Resouces
Every event we host is designed with intention, from the atmosphere we create to the way each session flows.
Start Your Next Adventure
Welcome to a space designed for ideas that move people. With a focus on quality, clarity, and connection, we're here to help you make an impact that lasts.
Big ideas, real impact.
Here, creativity meets opportunity. Whatever you're building, we're here to help you take the first step with confidence. Driven by curiosity and built on purpose, this is where bold thinking meets thoughtful execution. Let’s create something meaningful together.
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We're a team of passionate thinkers and doers, dedicated to building with purpose and clarity. Collaboration and curiosity drive everything we do.
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From Our Clients
“The mix of video, written content, and downloadable resources makes everything feel accessible and well-rounded.”
From Our Clients
“The mix of video, written content, and downloadable resources makes everything feel accessible and well-rounded.”Intro (1 short paragraph)
↓
Resource Category Block
- Title
- 1–2 sentence explanation
- Button or links
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Repeat

